A new product or service is often the first attention and point of interest at trade show

New is the key word for supreme exhibition marketing. Prospective customers react and turn their interest to exhibition stands designs where a awesome product or service is presented and highlighted showing their functionality and features and cover the newest trends.

New product introductions should be portion of promotional methods in your overall marketing strategy. The goal of promotional strategies is to create value in the minds of consumers.

Bespoke trade show exhibition booths participations are usually very important to identify buyers, gain their attention and establish a presence in the marketplace. Numerous exhibitions in your market segment offer a New Product Showcase and often New Product Awards in various categories. Be sure that if you win an award to send out a news release out and use social media to announce the win.

Efficient product launch is a key driver of top performance, and launch is generally the single most expensive step in new product improvement. Despite its importance, costs, and dangers, product launch has been comparatively underresearched.

The new product or service need to reach the eyes attention through the exhibit design images, slogans, multimedia, targeting in short and long distance visitor’s first attention. A new product or service is often the first attention highlighted created by large organizations and brands an can be an important marketing strategy for medium and smaller business.
Regrettably often exhibitors do not create and adjust their bespoke exhibit design and marketing messages transmission of information making their new products, in a way that will probably be noticed and receive attention. Potential prospects walking in front of the bespoke exhibition booth away and we wonder: why our product does not get the right attention?

Providers attempt their best to launch maximum numbers of products to promote. However, the commercial success or failure of a product will not rest solely on the product itself. The launch strategy adopted also determines whether a product succeeds or fails. The main element to success in the launch process often rests in locating the proper strategie.

Activteam exhibit design creative concepts are aligned with exhibition targets that help companies to produce their exhibition business presentation and messaging combining them with the exhibit design concept. More info