How to draw in the Right Target audience with Your bespoke exhibition stands
BeSeen on the Market.
Thousands of exhibition booths at many trade shows look for the eye of one potential customer . Neither the prospect nor advertisers take pleasure in this reality. Plenty of customers take promotional materials and effort as distractions into their everyday life. Some develop ad blindness-preferring to ignore ads whenever they see one.
As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do somethingunusual. This is when custom made exhibition booths come in.
Know yyour customers know your industry, the competition and the purposes why you have chosen to display at a particular exhibition stand. It is essential that you are able to convey these facts to your exhibition stand contractor as part of your brief in a concise manner and that often means thinking about who you are looking to specifically target at your next show in much more detail.
Who is attending the show? What are the potential types of visitor you need to avoid? Who do you want to see your stand? Make sure you will select a professional exhibition stand contractor and he is aware of all of these factors. Your customer identification should constantly inform your on-going discussions with your designer. Its an old cliche but its never more true then when collaborating on a design, communication is completely key.
Identify your customers – Knowing who you are “talking” to in the exhibit will allow you to think of the best way
to convey your message and present your products, services, and brand. Learn what your target consumers needs and wants are and direct your messages to them.Make sure your exhibition stand contractor understand their needs or wants. This will help you put your brand or product on their radar.
It can also help to be abreast on how your target market reacts to the latest trends. This will help you in designing your exhibition stand design and build and in choosing yourprocess.
Groundbreaking custom designs.
There are factors that it’s essential to think about first before you finalize your designs for your exhibition stands. You need to seriously consider the various elements that you want to have in your stand. These elements have to be interesting and appealing to your audience. Other than the the artwork and well organized and harmonic environment to put in your stand, there are a few basics that you have to plan for too.
Various trendshave grown to be popular in recent years when it comes to designs for exhibition stands. Among these are definitely trends in lighting and construction materials.
Have clear objectives andplan your stand implementing your targets in the overall concept: Whether you areenhance your brand equity, increase awareness about new products or service or simply interested in meeting more potential business partners, create your stand in accordance with your goals.
This isprobably one of the areas that have considerably evolved. Today, LED technology has made it possible to create new approaches to make lighting and visuals more interesting to audiences. It has made such a huge impact because of how flexible it can be with options ranging from rope lighting to strip lighting.
LEDtechnology has also made it possible to use lights of a certain color and even have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lightsand others are still available. You can check with your exhibit organizers and booth contractors if you have special desires.
Image quality matters.
The attraction of an exhibition booth comes from the dynamic of the communication concept, customer interaction, audio visuals and contemplation.
Use attention-grabbinggraphics – The classic adage a picture paints a thousand words” says everything. Get your target
markets attention byappealing them with interesting pictures.
Make sure your chosen image or set of images conveys the message of your
business, without need for lengthy text.
A clear definition of sections in your stand will help you manage your exhibition stand far better. One section should be dedicated for your product displays. There should also be the standard hospitality features like a mini lobby and space saving chairs. In addition, it pays to have a cloaked area for your sales staff to keep their things in order to rest once in a while while.
Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteamadvertising marketing analyst help and support, assist throughout exhibitions, exhibitors brand and exhibition stand marketing targets. Check this out